![]() ![]() The mailout is activated by the recipient through so-called triggers (e.g., email opened or link clicked) or events (e.g., anniversaries or birthdays). This article covers the best email marketing platforms and services that can help you get the job done the right way:Įmail automation is the automatic sending of email letters. This is where email marketing automation tools come in handy. It also remains the most profitable means of sales with a 4400% ROI ($44 per every $1 spent).īut email marketing can get time-consuming if you do it manually and perform the same tasks over and over for different clients. Email marketing is one of the most cost-effective tools for brand promotion and communication with leads and clients, especially for small businesses.
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